Steam Launch Command Center — Notion Template for Indie Devs

Your game is almost ready. Your marketing lives in five spreadsheets, a Discord DM and your head.

Steam Launch Command Center is a Notion template that puts the whole run-up to launch in one place — built around the three things that actually move wishlists: creators, festivals and consistent beats.

🎥 CREATOR & PRESS CRM

Tier A/B/C, platform, audience size, the comparable game they covered, status (To contact → Emailed → Key sent → Covered), key tracking and the coverage link. A 📬 follow-up flag appears 5 days after you email someone; 👻 marks people who went quiet after a follow-up. Coverage rate is calculated for you.

📈 WISHLIST LOG

Log total wishlists once a week. See adds per week, progress toward your goal, and a 🔥 flag on spike weeks — then annotate what caused them (trailer, festival, a big video).

🎪 FESTIVALS & EVENTS

Steam Next Fest, themed sales, showcases and expos with submission deadlines. Deadlines turn 🟡 at 21 days and 🔴 at 7 days, so you never miss a form again.

✅ LAUNCH CHECKLIST

Store page, capsule art, tags, trailer, press kit, demo, review keys — grouped by phase with overdue warnings.

📣 MARKETING BEATS

Plan posts, devlogs and trailers per channel and link them to the event they support.

✉️ OUTREACH EMAIL PLAYBOOKS

Creator pitch, Next Fest variant, journalist pitch, follow-up and thank-you emails, plus rules of thumb for subject lines and timing.

🎮 LAUNCH DASHBOARD

Days to launch, wishlists vs goal, creator coverage, checklist progress — per game, so it works for multiple projects.

WHAT YOU GET

• 6 connected Notion databases + dashboard, boards, calendar and follow-up views

• Start Here guide (5-minute setup)

• A fully filled example game ("Lantern Keeper") so you can see how everything connects — delete it with one click

• Works on Notion's Free plan

HOW YOU GET IT

After purchase you download a 1-page PDF with the duplicate link. Click it, press "Duplicate" and the template lands in your own Notion workspace.

Not affiliated with Valve or Steam. Example data is fictional. Personal / single-studio use.